"It's going to change the whole paradigm of advertising by opening up new ways to do it. Everything you do from changing the channel to preview, it's recorded by the service carrier so they can send back commercials that pique your interest," Dolan said. "Satellite TV's struggle hasn't posed a serious threat to cable, but I think IPTV will." The idea of IPTV is to give consumers access to TV shows broadcast around the world, or a video archive of old TV shows, sporting events and movies.
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